A $99 Makeover!

Are you frustrated with a closet full of nothing to wear?
Do you spend way too much time choosing outfits?
Do the clothes you put on never look or fit the way you want?
Sound familiar?
Don’t worry! I’ve got the solution (no matter where you live). And, it’s only $99.
No matter what your shape, size, or means, you can achieve great style with the right guidance.  Whether you want a fresh, new style that better reflects your personality or you’re looking for style help around a specific area of your life, working with a style expert is the fastest and most efficient way to achieve your goals.
Discover your style potential with a… 

Virtual Style Consultation

The Virtual Style Consultation is perfect for you if…

  • You are bored with your current style and wish you had expert style advice on how to transform your current look.
  • You want direction on how to create a style roadmap—one that makes getting dressed simple and effortless.
  • You enjoy taking the time to learn how to create the style you want and implement it yourself.
  • You want access to expert style coaching, but don’t want to invest a lot of money.

When you invest in a Virtual Style Consultation, you’ll receive…

  • A one-on-one, 45-minute phone or Skype call.
  • Guidance for identifying and defining your personal style.
  • Tips on how to edit your closet to eliminate pieces that no longer work for your image and lifestyle and to maximize the benefit of your favorite and classic wardrobe pieces.
  • Guidelines for shopping to stretch your budget and build a versatile, stylish wardrobe.
  • Suggestions for building outfits that flatter your figure and portray the image you want the world to see.

Sign up today and discover how to have style you love!
When you sign up for your Virtual Style Consultation by February 1st, 2012 you will receive a FREE copy of my new book, Simply Effortless Style.

 

What Other’s Are Saying:

I can’t thank you enough for the help you have given me in just one short session. My Virtual Style Consultation was more than I could have hoped for. Your examples of actual products in online stores really helped me to visualize what you were telling me. I went shopping this weekend for a few hours. I kept everything you said in mind and I didn’t get frustrated. For the first time EVER I’m excited about updating my wardrobe. I really can’t thank you enough. You are amazing!!! Thanks again!!
– Rachel Muraca – Kansas City, MO

 

Style, like life, is full of patterns. And I’m not talking about the pattern or print on your favorite dress. Your style is the reflection of patterns or habits that you have come to adopt. You always go to the same store to shop. You always wear outfit “x” for activity “y.”
Here’s the problem. When you always stick to the exact same patterns you often find that your wardrobe doesn’t really reflect who you are or what you need.
Translation: You have nothing to wear!
The trick to getting dressed quickly and easily is having what you need. Sounds like a no brainer! But, most of us really don’t have the clothing that we need for our individual lifestyle.
Think about it. Have you ever thought something like, “If I only had a heel I could walk in all day, I could make this outfit appropriate for work.” Or how about, “I don’t even want to be invited to a party because I have nothing to wear.”
I’ve got the solution! It’s a pie chart!
Think about what you do in a typical week or month.
Where do you go?
What do you do?
Now draw a circle on a piece of paper and make a pie chart that reflects how you spend your time.
In this example, going to work represents 61% of your time. You now realize that 60% of your wardrobe should be clothing that you can wear to work.
Evenings out represents 10% of your time. However, you don’t have a thing in your closet that you are excited to wear to dinner with friends. This is a red flag! Make a note to watch out for a few items (you only need a few since this represents a small percentage of your time) you would feel great in the next time you go to a nice dinner.
No matter what your pie chart looks like, if you look at your wardrobe from this perspective you will know what you need—and always have something great to wear!

Yes, you read that right.
The skirt was leather and I was at church where there is a lot of standing up and sitting down. Well…sitting down became comical because the combination of the leather skirt, my skin, my tights, and who knows what else made a sound that sounded just like I had farted. Luckily after two skirt farts I figured out how to sit down without emitting a funny sound.
The whole situation just made me giggle. In my wildest dreams I would never have worried about a skirt that farts. So in the wise words of Tim Gunn I figured out how to “make it work!”
I share this story hopefully so you will giggle a bit and also to remind you that style is never perfect. There will always be style mishaps. (And, apparently there will be skirts that fart.) If you never try to create style you love you won’t have any funny stories, but most importantly,  you won’t have a style that makes you feel confident and happy.
You don’t need a perfect body, tons of money, or an amazing fashion sense to have great style. You just have to try to have a little fun. With the New Year around the corner, I encourage you to resolve to love your style!
The New Year is bringing some big changes for Charleston Style Concierge. You’re going to see a new name, a new logo, and some great new ways I can help you find style you love. Get a sneak peak at the changes to come in this video that tells you a little about why I became a style expert. Click here to watch.

Do you know a woman who wants to feel confident about her style?
Who doesn’t!?!
I have the pleasure of working with many different women and every single woman wants answers! She wants to know what will fit her body shape, why she feels bored with her wardrobe, and how to know what looks right.
That’s how I know that if you need a gift for a woman (or yourself) who’s ready to feel more confident about her style, then a Virtual Style Consultation is the perfect gift!
I’ve created this consultation as a fun and easy way to answer those style questions that hold you back from loving the way you look.
For $99, less than the cost of one pair of pants, I can teach you how to feel more confident about the style choices you make.
Now that’s a gift that keeps on giving!  
No matter what your shape, size, or means, you can achieve great style with the right guidance.  Whether you want a fresh, new style that better reflects your personality or you’re looking for style help around a specific area of your life, working with a style expert is the fastest and most efficient way to achieve your goals.
When you invest in a Virtual Style Consultation, you’ll receive…

  • A one-on-one, 45-minute phone or Skype call.
  • Guidance for identifying and defining your personal style.
  • Tips on how to edit your closet to eliminate pieces that no longer work for your image and lifestyle and to maximize the benefit of your favorite and classic wardrobe pieces.
  • Guidelines for shopping to stretch your budget and build a versatile, stylish wardrobe.
  • Suggestions for building outfits that flatter your figure and portray the image you want the world to see.

The consultation will take place over the phone or Skype so anyone anywhere can benefit.
Clothing makes a great gift but it’s way more fun to receive the knowledge of exactly how to wear something in order to make you feel great.
Give the gift of style… it’s only a Virtual Style Consultation away.  
Here’s to your style,
Lee
PS. If you would like a gift certificate for a Virtual Style Consultation wrapped and mailed just let us know!

Did you do any shopping on Black Friday or Cyber Monday? It is the season for good deals and shopping fun. I’m working in NC this week and had a great shopping trip with a client on Saturday. We found some great pieces that she could use to make different outfits for both work and play.
The sale season can sometimes derail your wardrobe. That may sound funny but a super sale can tempt you to buy something that may not truly suit your wardrobe needs. Remember to practice smart shopping and remind yourself that if an item doesn’t make you feel awesome it should probably stay at the store.
I’m a big believer that smart shopping doesn’t end at the store. There are a few more steps to take once you and your purchases are back in your closet.
TRY ON EVERYTHING…AGAIN   Yes, I know it sounds like extra work but you must try on everything you’ve bought again once you are back in your closet. Make sure your new item fits (in your mirror). Be positive you love it. Try it on with other wardrobe pieces so you know how to create an outfit with it.
LEAVE THE TAGS ON       It’s tempting to declare you love something and rip the tags off declaring it yours. Leave the tags on until you actually wear a new item out of the house. This gives you the option to return it if you change your mind.        
CREATE A *NEW* SECTION         It’s always a bummer when you’re looking through your closet and you discover something you’ve never even worn. Keep this from happening by hanging everything you bought in one section of your closet, your *NEW* section. As you wear something, integrate it into the proper place in the closet. After a couple of weeks if something is still hanging unworn in the new section, ask yourself why and return it while you can still get your money back.

Make sure your skirts are ready for fall with great tights. They are a great way to jazz up your favorite dress or skirt and can help you stay warm. Be sure your tight wardrobe includes . . .

  • Basic Black and Chocolate Tights.

Try the reversible option from SPANX. You get two tights in one.

  • Nude Tights.

When you need a tight that will go with absolutely anything a nude tight is the way to go. Choose a small fishnet or pattern to add a little pizzazz.

  • Patterned Tights.

Why not add a little more fun to your basic tight with a small pattern.

  • A Wild Card.

Show your style personality with a tight that has bold color or big pattern. It’s a great way to change up a neutral sweater dress or solid skirt.
Have a great tight recommendation? Don’t keep it a secret, comment below.
 

Looking and feeling put together can be as simple as adding a fun accessory—like a scarf. This fall experiment with a scarf. Scarves are a super simple way to make any outfit look more interesting and put together. Now…you just need to know how to tie them. Check out the video below to learn two super simple ways.

Are you wearing a bandeau?

The bandeau is a versatile wardrobe’s best friend. It is one of my favorite tricks to ensuring you feel confident in your clothes. Nothing is more uncomfortable than constantly having to double check that your girls are in check or that your bra is showing.
Use a bandeau to make a low cut shirt or dress more appropriate for the office or a casual day look. The bandeau is also a great way to add a pop of color to any outfit.  For example, jazz up your favorite black wrap dress with a hint of color from this berry  bandeau.
Bandeaus can be found at Mary Mojo Boutique in their West Ashley or Mount Pleasant location.

When you speak, your appearance tells people you know what you are talking about. You may think that the words you use tell people that you know what you are talking about. No matter what you are doing whether you are speaking or simply walking into a room, the way you look is the best way to ensure people will listen to what you have to say.
Your appearance is actually the strongest marketing tool you have and is one that you have complete control over. If you advertise in a magazine and they print your phone number incorrectly, you can’t do a lot to fix it.
Let’s examine behavior at the grocery store to illustrate the power of image.
Have you ever picked out produce in the grocery store?
If you’re buying tomatoes, how many do you have to look at before choosing the one you think will make the perfect meal?
Or, do you ever buy cereal? Have you ever mindlessly put back a box that is dented in order to find one that looks perfect—or has a perfect image.

If image affects which piece of fruit you buy, imagine the effect it can have on your audience. The great thing is that you have complete control over the clothing you choose to wear when you stand up to speak. When you choose clothing that makes you feel confident, you give off an impression that gives your audience confidence in you.
For help choosing the right outfit next time you have to speak in front of a group, consult style expert Lee Heyward to make sure you present with impact.

I’m so excited to tell you that I have written a book!
Simply Effortless Style: A Real Woman’s Guide to Making Style Easy and Fun

I wrote a book for you that is not only fun to read, but shows you step-by-step, how to achieve style you love. My goal in writing it was to create a style resource that provides information you can immediately apply to your own personal style.
This book is for women everywhere who know that great style is possible; you just need a little help to make it happen. Help has arrived!
This book will teach you:
• Why you’re not happy with your current style.
• How to make style you love happen in minutes.
• What pieces are wardrobe essentials.
• How to know what trends to invest in.
• Where and how to shop successfully.
These are secrets I share with my clients every day, and now for only $19.95 you can use my secrets and techniques to create style that makes you feel great every time you walk out the door.
I wanted this book to be something you can easily take with you while shopping so I think you’ll enjoy the fact that it is a paperback—much lighter than hardback! And it’s an easy size (6 x 9) to throw in your purse to read on your lunch break.
My book hits the presses this week and I wanted to give you the opportunity to be the first to get a copy.
As a special gift, your book will be delivered straight to your door for free (US only).
This is only for a limited time so be sure to buy your copy today!
I can’t wait to hear how your style evolves after reading this book. Click here to get your copy.

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

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When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

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