Before you can discover a style that is right for you, you need to know why having a style matters.
1. Style is fun. Think about how much fun you had as a kid playing dress up. It was an outlet to be whatever you wanted to be. All you had to do was put on a frilly dress and you could become a princess. Actually when we get dressed each morning you do the same thing, except your clothes are no longer kept in a box in the playroom. You put on certain clothes and you feel more confident, more bad ass, more put-together, more modern, whatever strikes a chord with you. If you haven’t felt any of those feelings in a long time, I recommend playing dress up in your own closet.
2. Style affects the way people perceive you. Your style makes up your appearance, which sends a message to the rest of the world about who you are. 55% of the judgment people make comes from your appearance alone. You may think that anyone who would make judgments based on appearance alone is egotistical and not someone you would have a lot of contact with. The fact is, we live in a very visual society. Without even realizing it you make judgments about all sorts of things just by glancing at them. Things like, whether or not to try a new restaurant based on the way the outside looks, what fruit looks the most delicious, if you want to be friends with the neighbors that just moved in, everything! Judging by appearance alone is simply human nature.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
