Featured On: Sales POP Online Sales Magazine

I was recently featured on the Sales POP Online Sales Magazine and Pipeliner CRM with John Golden.⁠ The interview was an incredible opportunity to share some of the things I do with my clients.
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In the episode, we discussed the importance of authenticity in branding, aligning your brand message, ensuring consistency across all touch points, and using storytelling to connect with customers.⁠

Here are some highlights from our discussion:

1. A prosperous image is more than just a polished exterior; it’s about aligning a business’s marketing efforts with its authentic core.
2. To create brand loyalty, your image in both the initial sale and the ongoing customer experience must be aligned and authentic. 
3. When businesses present a cohesive and genuine image, they can eliminate customer hesitations and propel growth. 
4. If a business’s actions feel like a “should,” they are likely operating out of inauthenticity. Authenticity comes from actions and messages that genuinely reflect the business’s core values and vision. 
5. As businesses grow, their marketing materials can become misaligned with their current direction. This misalignment can lead to a muddled brand image, confusing customers and diluting the brand’s impact. 
6.  Creating a seamless brand experience involves ensuring that every touchpoint aligns with the brand’s identity creates belonging among customers.
7. Storytelling is a powerful tool in branding. By sharing authentic stories, businesses can create emotional connections with their customers. 
8. Empower your employees to understand and articulate your brand’s story.
9. Branding is not a one-time effort but an ongoing process.
10. The way leaders present themselves sets the tone for the entire organization. 

Listen to this episode HERE or in your favorite podcast app.⁠

Every week with my clients is different, but my favorite part about working with amazing leaders are the big shifts that come from small reminders. I call these Leader Lessons. Each Friday I’ll share a few leader lessons from the week.

This week’s Leader Lessons . . .

Living in Reaction vs Response
There are phases of life when you realize you are reacting to what’s being dealt in life, not responding in a way that builds what you want. There are necessary times for reaction. But living in reaction takes you away from the place where you can create what you truly desire.  Often an image, whether it’s your own or a piece of your business brand, is built from the place of reaction. The image of an impactful brand, personal or business, comes from responding to your bigger desire and creating strategy from there.

Awesome Team Photos
It takes planning and vision to create a team photo you love and sets your brand apart. As an entrepreneur photos aren’t a big deal because they are a form of marketing repeated each year. But to certain members of your team, having their photo taken is a mental challenge. To get a great photo plan ahead so that everyone has enough time to acquire clothing in the color story created for the photo. Hire a team to do hair and makeup. Make this day really fun with fun eats and drink. It should be a day the team enjoys each year.

Passion + or – Ambition
This week in an interview with Barbara Corcoran I heard someone ask her if it was important to have passion as an entrepreneur. Her response was one of those tiny reminders that gave me a big lesson. She answered by saying that, “Passion turns on the light for an entrepreneur, but it’s ambition behind that passion that gets the job done.”  Her statement is nothing we don’t already know, but such a good reminder that the spark of passion for a project or an idea without ambition behind it is just a shiny object.