I recently returned from a trip to Key West, FL with my family. Here’s a picture from one of our favorite beach spots. We had a blast but I also had a style altering moment (and it wasn’t from the people watching!).
I passed a teenage girl on the street who had the same cell phone case as me. This is not exactly a shocking probability but it made me instantly realize I had to get a new one. It wasn’t because someone else had the same thing as me but seeing it on her made me realize it just wasn’t my style.
I bought the cell phone case for two reasons. First, it was there when I needed it and it was on sale. Two reasons that ultimately cost me more money because now I have two cell phone cases when I could have just bought one I really loved in the first place.
The fact that this happened is fantastic! It was a great reminder for me to practice what I preach in all arenas of my life, not just with what I wear. A cell phone case isn’t a big deal in the style scheme of things. But why look and touch something a million times a day that you don’t even love.
It’s easy to be seduced by convenience or price but don’t forget to make sure whatever you buy makes sense for your style personality.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
