When I started Charleston Style Concierge, there were some who wondered what the benefit was to helping people “find style.” Being concerned about having great style seemed shallow and only relevant to people of celebrity status. In some ways, style and fashion can be vain or shallow.
But I believe that your personal style sends a message to the world about who you are and what you stand for. Every day you interact with many people, only some of whom you actually talk to. The majority of people you come into contact with are forced to form judgments about you from just your image. 55% of the image you portray comes from your appearance alone. This means what you wear and the style you create really does matter. I encourage you to take some time to think about the image you put out into the world. What does your style say about you?
5 Ways to Create a Style That Enhances Your Image
When buying a new wardrobe piece, determine its versatility by calculating its cost per wear. Cost per wear is the original cost of an item divided by the number of times or ways it can be worn.
Let’s say you find the perfect trench coat for $300. It is classic in design and neutral in color. This coat can be worn all year round and will be a wardrobe staple for years to come. During that year, even if you only wear it twice a month, its cost per wear would be $12.50.
Cost Per Wear: $300 Trench Coat/ 24 Times Worn = $12.50 Per Wear
Cost per wear is a helpful tool during the allure of a killer sale. A $60 top on sale that you can only wear twice might not be such a great deal. That top has a cost per wear of $30 and won’t help you figure out what to wear on a daily basis.
Calculating cost per wear is often thought of as an advertising tool to get people to spend more money that they normally would be comfortable doing. For me, it just makes good sense. It forces me to analyze the versatility of each item I buy to determine if it will be a good investment for my personal style, lifestyle, and wardrobe.
Charleston Style Concierge believes in the importance of creating a versatile wardrobe. Contact Charleston Style Concierge to get great versatile style.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
