Success is made up of multiple factors, but the way you dress plays a big role in the lifespan and path of your career. Studies show your appearance can even influence the perceived quality of your work. A go-getter assistant who’s always wearing a tailored suit will be thought of as highly promoteable, whereas an equally ambitious woman who has poor clothing might not be thought of at all.
We live in a very visual society. It takes 7 seconds for someone to form an impression about you. In that short timeframe your potential boss or client can actually determine your career path. From your appearance alone they’ve decided whether or not you are competent and someone they want to do business with, or a flake that cannot be trusted. It’s harsh, but true. We all make snap judgments about people. It’s human nature. The way you present yourself, from your handbag to your hair, creates a thumbnail sketch of your character.
And that sketch is always subject to instant interpretation by your colleagues, potential bosses, and clients. So dressing for success is an important part of making success a reality for you.
Whether you own your own business, or you are the receptionist at a giant corporation, at work you ARE your brand. And your look IS your logo. You are telling people what you do simply by the way you look.
To learn more about how to dress for success download our free seminar on “How to Dress for Success on Any Budget.” Charleston Style Concierge is a personal styling company comitted to making women feel more confident through personal style. Contact us to determine what your clothing says about you.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
