Written by Kelly Tick

 

Let’s talk about brows, baby. Let’s talk about you and me. I started plucking my brows in college, a late-bloomer you might say. What a difference a good brow makes. I’ve since moved up to waxing and threading with the occasional pluck. And I ALWAYS fill them in.

Several weeks ago I had the pleasure of making up models for a fashion show benefiting colon cancer research. I got to work on lots of women, lots of different sorts of women; old, young, all colors, and each in a different state of health. What did I notice (or reaffirm, as it were): brows matter.
Blah, blah, blah they frame the face. It’s true! When properly groomed, brows draw attention to the best parts of the face. They can bring out your eye color; visually lift your eyes (taking away years!), make you look fresher, healthier and well kept. It also makes the application of makeup easier.
But folks, here’s the thing, removing unwanted hairs is only half the battle. The important aspect of brows is in filling in what nature has left us without. Filling in the gaps, patches or the whole kit-n-caboodle. A powder (like Clinique’s Brow Shaper) is great for covering a lot of real estate or if you want a very soft, natural look. A pencil (I love YSL’s and Lancome’s especially for blondes) is going to give you a much more defined look and can come across too harsh if not applied very delicately. My favorite brow product of all? Laura Mercier’s Brow Definer. It’s a waxy cream; softer than a pencil, more defined than a powder, and idiot proof. You use a synthetic, angled brush to apply it and it is gorgeous.
A few final notes to remember: brows should be a couple (two) shades darker than your hair color.
Your hair stylist can color them for you; I highly recommend this for people with hair color that is significantly different from brow color or if you are lacking brows all together.
Remember that your brows are sisters, not twins.

Kelly Tick 
 

is a freelance makeup artist in Charleston, South Carolina. She worked for years as a makeup artist at Saks Fifth Avenue and is specifically trained by Yves Saint Laurent Cosmetics and Clarins of Paris. She believes that simple techniques and excellent products can transform a person. For more information about Kelly she can help you achieve the look you desire please email 1kellytick@gmail.com.
 
 

Written by Kelly Tick
Q. Why am I getting black stuff under the eye even when I’m not wearing eye liner or mascara on the bottom?
A. Black stuff under the eye (when unintended) is annoying. In fact, it ranks right up there in the top most annoying things having to do with makeup. Black stuff under the eye can be caused by several things.

You are not wearing eyeliner on the bottom (yay! brightens the eye, keeping us more fresh looking) and you don’t wear mascara on the bottom, so that means your upstairs eye makeup is falling.
Put on your your moisturizer, then your eye cream and you let them both soak in. A primer might help at this step, it locks in the moisturizers and gives the makeup something to stick to. I love Benifit’s “that gal” brightening face primer. You put primer wherever you are going to put any foundation or concealer. 

Your foundation, goes on first then your concealer, and blend, and blend. What I recommend at this point is taking a fluffy ponytail brush  and dust on the slightest little bit of translucent powder or secret brightening powder by Laura Mercier, right under your lower lash line, but NOT any farther (one wouldn’t want the powder to settle into any, ah-hem, fine lines). This will help keep your eyes smudge free. You can also use the powder on chin, nose and forehead to reduce shine.

Make sure your upstairs mascara is fresh; old crusty mascara will start to flake and small flakes will end up on your lower lid and start the smudgy sludge. No one wants that. Mascara should be used no longer than three months. 

Okay, not to sound like your mom but…. Don’t touch your face! Hands down, face touching is the worst thing ever for makeup! Your eyes will smudge your cheeks will disappear, your pimples will reappear. Hands must stay below the jaw.  It’ll keep you stay healthier too. If you’re not touching your face you can’t bring the germs from your hands up to your nose, mouth and eyes. 
Lastly, you just have to make a point to take a look in the mirror every couple of hours or so and clean the area up, even if the above tricks work. Keep in mind that makeup is not an art that remains beautiful without attention all day.
Generally speaking, the skin turns over new cells on the face every four hours. That means by the end of every four hour period your makeup needs attention. It’s a good idea to check your face to check for other things anyway (eye boogers, cave dwellers, spinach in teeth etc.)

I hope this helps. Remember: primer, foundation, conceal, light powder, no touching!
Kelly Tick is a freelance makeup artist in Charleston, South Carolina. She worked for years as a makeup artist at Saks Fifth Avenue and is specifically trained by Yves Saint Laurent Cosmetics and Clarins of Paris. She believes that simple techniques and excellent products can transform a person.

As Seen In

Unleash Your BrandPower

Contact Us

The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
you generate when you up level your image?

Find out... with our Image Edge Calculator.

I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

Let's Chat