From the time we are children we hear about how image matters.  We whine as kids because our mother wants us to tuck our shirts in. Remember your mom saying, “You never get a second chance to make a first impression.” 


Well, your mother was right, and your image is the key to your life success. What’s inside should count a lot more, and it usually does, but not when it comes to first impressions.


Social psychologists have determined it only takes 30 seconds for someone to form a first impression about you. That is fast. It doesn’t allow much time to tell people who you are, what you stand for, or how great you are on the inside. Thirty seconds only allows enough time for people to judge you based on what they see. Bottom line: your appearance matters.


Not only does your appearance matter, it also has a lasting effect. This is what psychologists call the halo effect. When the visual message you put out into the world is positive, the people you meet will assume that other aspects about you are also positive. Unfortunately, the reverse is also true—if you make a negative impression, you don’t always get a second chance to undo a poor first impression. Remember, not everyone gets a chance to speak to you so your appearance and your body language must do the communicating for you.


The good news is that you can control your image. There are many things in life that you cannot control. But how you portray yourself is something you cannot only control, but change.


Let Charleston Style Concierge help you control the image you portray. Learn how to put your best foot forward in an easy and effortless way.

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
you generate when you up level your image?

Find out... with our Image Edge Calculator.

I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

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