Personal Style..It’s Closer Than You Think
For this month’s style issue we sat down with Lee Heyward, style expert and owner of Charleston Style Concierge, to find out how to get great style.
Pink: As a personal stylist, what is the one fashion mistake you see people
make most often?
Lee: Wearing clothing that does not fit properly. No matter how “on-trend”
something is, if it doesn’t fit, it isn’t stylish. I think as women, we struggle to
accept our bodies as they are. The best advice I can give is to embrace the body you have and learn how to dress according to its shape.
Pink: Coco Chanel said that fashion is like architecture. Do you agree?
Lee: Yes, fashion is all about proportion and fit. What’s great is that
you can manipulate proportion and fit to create the most flattering look for
your body. For example, if you are pear shaped you can disguise your hips by wearing trousers that create a straight line from your hip to the ground. Your eye is then drawn to the narrowest part of you, your waist. Using tricks like that can completely make over your figure just by changing your pants.
Pink: You speak a lot about having easy and effortless style. Is that
really possible?
Lee: Absolutely. Easy and effortless style is best achieved by simply editing
your closet. Typically, we wear only 20% of the clothing we own. That means you stare at 80% of your clothing each morning never wanting to wear it. A closet edit teaches you how to create a versatile wardrobe that allows you to get dressed quickly and easily. You should be able to get dressed in ten minutes or less.
Pink: What advice would you give someone feeling the pressure of finding
the perfect outfit for a special event?
Lee: First, start in your closet. Remind yourself of the options you already
have. You may not have the perfect dress, but an inventory of what you own will keep you from buying duplicate accessories or shoes when you’re feeling pressed for time. Look for classic styles that can be worn again with a change of accessories. You can also enlist the help of a stylist. A stylist can help you find an outfit that will be versatile for multiple occasions and look great on your body type.
Pink: Do you mean hire a stylist to shop with you? Isn’t that mainly for
the rich and famous?
Lee: Using a stylist to help you shop is a great investment. A stylist will
help you select styles you may not have considered before. Plus, she will teach you to make multiple outfits with just a few pieces. For example, when I shop with a client, I bring along my digital camera to take pictures of the outfits we put together. This way when the client gets home and is on her own, she is
reminded of all the outfit options we put together.
Pink: Is personal shopping the only service available through Charleston
Style Concierge?
Lee: No, we can help through our Virtual Style Consultation. In addition,
each month I teach a teleseminar on a different style topic. These seminars give you great information over the phone from the comfort of your house.
To learn more about Lee Heyward please visit Charleston Style Concierge is
a personal styling company committed to making women feel more
confident through the development of a unique personal style.

Read more from Pink’s fabulous June issue at

As Seen In

Unleash Your BrandPower

Contact Us

The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
you generate when you up level your image?

Find out... with our Image Edge Calculator.

I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

Let's Chat