One of the most common mistakes people make with their work wardrobe is dressing in a way that is too casual. Yes, it is comfortable but it can also portray you as someone who doesn’t take their work seriously. For example, if you visit your financial planner on a day where she is wearing clothing more appropriate for the beach, you will wonder if she will make appropriate decisions with your money and most likely take your money elsewhere.
Take a look at this picture. This mannequin is wearing a t-shirt and skirt paired with my version of a fancy flip flop. She looks great but is dressed in a very casual way.

Based on her outfit, what does she do?


A sales clerk? A Mom running errands? Someone on their day off?

Now look at this picture. This mannequin is wearing the same outfit paired with a jacket and more professional shoe.

Based on her outfit, what does she do?


Interior Design? Architect? Marketing expert? Web Designer?

Putting on a jacket and heel took a total of 3 seconds. What a difference it makes. Her new look is still casual but much more professional, giving her and her business credibility and interest.

What are you wearing to work?

Lee Heyward to Speak at ECEW Network Luncheon Series: Successful Business Women of the Lowcountry

Lee Heyward
President and founder, Charleston Style Concierge
Tuesday, September 8, 2009
Beginning at 11:30 AM, Waters Edge Restaurant
$20.00 per person includes lunch and gratuity

East Cooper Entrepreneurial Women (ECEW) is pleased to announce that ECEW member, Lee Heyward, President and founder of Charleston Style Concierge will be the keynote speaker for the ECEW Network Luncheon at 11:30 a.m. on Tuesday, September 8, 2009, at Waters Edge Resturant (1407 Shrimp Boat Lane, Mt Pleasant). To reserve your seat, register and pay online go to

Charleston Style Concierge is the brainchild of Lee Heyward. At a young age, Lee fell in love with fashion after she became a member of the Stylish Stitchers, a local 4H club dedicated to teaching girls about sewing and design. She learned to make stylish wardrobe pieces and modeled them in 4H fashion shows.

Lee, a College of Charleston graduate, is passionate about giving back to the community and has partnered with the Charleston, South Carolina, chapter of Dress for Success to promote the economic independence of disadvantaged women. In addition to accepting appropriate donations from clients, Lee also helps organize fashion fundraising events and sits on the Board of Directors for Dress for Success.

An avid equestrian since the age of 5, Lee spends her free time riding and volunteering for the Charleston Area Therapeutic Riding Program. She lives in Mount Pleasant, with her husband, dog, and two cats.

East Cooper Entrepreneurial Women (ECEW) was founded in 2007 to foster networking and professional development of women who live or work East of the Cooper. Since that time our membership has grown to over 130 business women representing all aspects of our business community.

ECEW Networking Women’s Monthly Luncheon Series will feature successful business women of the Charleston Lowcountry that live and work in the Charleston area while their companies have gained national and international exposure. To learn more about ECEW, upcoming ECEW events, and to become a ECEW member, visit our website at

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

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