One of the most common mistakes people make with their work wardrobe is dressing in a way that is too casual. Yes, it is comfortable but it can also portray you as someone who doesn’t take their work seriously. For example, if you visit your financial planner on a day where she is wearing clothing more appropriate for the beach, you will wonder if she will make appropriate decisions with your money and most likely take your money elsewhere.
Take a look at this picture. This mannequin is wearing a t-shirt and skirt paired with my version of a fancy flip flop. She looks great but is dressed in a very casual way.
Based on her outfit, what does she do?
A sales clerk? A Mom running errands? Someone on their day off?
Now look at this picture. This mannequin is wearing the same outfit paired with a jacket and more professional shoe.
Based on her outfit, what does she do?
Interior Design? Architect? Marketing expert? Web Designer?
Putting on a jacket and heel took a total of 3 seconds. What a difference it makes. Her new look is still casual but much more professional, giving her and her business credibility and interest.
What are you wearing to work?
Before you get dressed for work, take the time to make sure you have put the same attention and detail into yourself as you do your work.
1. Dowdy or outdated clothing: If your clothing looks old or outdated, people will automatically assume your way of doing business is also outdated and should be passed by.
2. Clothing that is too revealing: It is hard to appear professional in clothing that is too revealing. Even if you attend an evening work event, a plunging neckline (this goes for both men and women) may not be appropriate.
3. Too casual or comfortable clothing: Dressing too casually often translates as lazy. You may be the hardest working individual in the room, but your clothing is saying the opposite.
4. Forgetting that details matter: The details of your clothing paint a picture about the character of both you and your business. Wrinkled pants and scuffed shoes will not give a potential client the confidence you can handle the details of their complex business.
5. Wearing clothing with slogans, logos, or prominent brand names other than your own: After all, who are you working for?
6. Clothing that doesn’t make sense for your audience: Think about who you will be working with before getting dressed. Will your audience respond better to your branded polo shirt or a very classic and professional button down?
7. Clothes that do not fit or flatter: Clothing that is too tight can look trashy and cheap. Clothing that is too big looks sloppy and unprofessional. Discover how to dress your body type and wear clothing that fits.
8. Ultra trendy clothing: Clothing that is ultra trendy can look like a costume. Stick to classic pieces that are infused with elements of your own personal style.
9. Clothing that doesn’t make sense for the industry you are in: Your clothing should make you look as if you are a credible member of your industry. Your clothes tell potential clients that you belong and are successful at what you do.
10. Clothing you don’t feel confident in: The right clothes will make you feel invincible, allowing you to sell your product or services with confidence.
Don’t let your clothing hold you back at work. Make sure your image helps you create your professional success. For help learning what your clothing says about you contact Charleston Style Concierge at 833.323.2466.
A FREE ONE-TIME ONLY TELESEMINAR EVENT
Is your professional wardrobe keeping you from receiving the promotion you deserve or the job you want? Do people talk about your skirt length instead of the impressive report you gave at last week’s meeting?
55 percent of the message you send at work comes from the way you dress. What you wear to work is the key to your professional success. Whether you are looking for a job or trying to break out of your professional-wardrobe rut, this seminar will provide easy ways to dress for success on any budget. Join me as I share the secrets to dressing for success in this FREE ONE-TIME ONLY TELESEMINAR.
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On this call, you will discover …
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Your business image has the power to facilitate growth for your income and your life. With 93% of our communication being nonverbal, having a business image–both personal and online–is essential if you want to achieve business success.
There is no better time than now to invest in creating a business image–one that will draw potential business and strategic partnerships to you. One that gets visitors to buy from your website and gets current customers to refer you.
In this economic downturn, people are still spending, but thinking twice as long about whom they do business with. You must stand out—in person and online. You must give them a reason to buy from you by making the right impression.
On Tuesday, March 31, 2009, online marketing expert Michelle Salater and I are going to share how to grow your business by perfecting a personal and online business image. In this FREE onetime only teleseminar . . .
“4 Easy Ways to Perfect Your Business Image . . . Right Now.”
On this call, you will learn:
• How to create a business image that tells people you are successful and credible BEFORE you even open your mouth.
• Why your clothing AND your website might be keeping you from business growth . . . and simple, effortless steps to avoid this.
• Why your website and blog image is key to your online business success.
• What you can do RIGHT NOW to implement your desired business image.
• How to create the personal and online image you desire without spending a fortune.
No matter your industry–whether you are in corporate, an entrepreneur, or an independent contractor–you won’t want to miss this onetime only teleseminar. Because we believe now is the time to invest in your business and your life and because we know the power behind having a powerful personal and online image, we’re offering this free, 90-minute teleseminar at two time slots: 2 pm Eastern (11 am Pacific) OR 8 pm Eastern (5 pm Pacific).
Register today for this onetime only call.
*No recordings will be made available. You must be on the call during one of the two available time slots to hear this powerful information that will change your life and your business.
Check out this article from Forbes.com that provides great tips about dressing for the office.
http://www.forbes.com/2009/02/09/workplace-office-clothing-women-style_0209_suit.html
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
