When I started Charleston Style Concierge, there were some who wondered what the benefit was to helping people “find style.” Being concerned about having great style seemed shallow and only relevant to people of celebrity status. In some ways, style and fashion can be vain or shallow.
But I believe that your personal style sends a message to the world about who you are and what you stand for. Every day you interact with many people, only some of whom you actually talk to. The majority of people you come into contact with are forced to form judgments about you from just your image. 55% of the image you portray comes from your appearance alone. This means what you wear and the style you create really does matter. I encourage you to take some time to think about the image you put out into the world. What does your style say about you?
5 Ways to Create a Style That Enhances Your Image
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
