What I Learned from Wearing Slippers to McDonalds
May 20, 2017
It was a big night in my house. My youngest pooped on the potty which is a momentous occasion. To celebrate, he got to pick a special treat. He wanted a McDonalds ice cream cone. So off we went. I'm not a fan of McDonalds. I'm an even lesser fan of going inside a McDonalds
Clothing that Gets You Noticed by Celebrities!
February 11, 2016
Yesterday a client texted to tell me she had just met Kevin Harrington (you know, the founder of As Seen on tv and Sharktank guy). She said, Lee, it all happened because of this outfit. You see last week we created a wardrobe strategy for the conference she is currently attending. We put together outfits that specifically
November 17, 2015
A couple of Sundays ago our church had a missionary pastor in town. As he stood up to lead the sermon he was crying. He then said something that really stuck with me. He said, “They’re is such power in what is ordinary.” Our large congregation, the sound of the hand bells, the amazing music
January 7, 2014
Every January I'm excited to have so many new clients who are ready to make a change to how they feel. Yes, I said how they feel. Changing what you wear changes how you feel on the inside. It makes you feel powerful, confident, and excited to take on whatever the day brings. As the
FREE WEBINAR: Dress Like a CEO
September 2, 2013
Do you wish for magical clothes that instantly make people want to do business with you? Are you ready to be seen as an expert in your field? Do you want to feel confident in any setting? If you said yes join style expert and author, Lee Heyward, for the FREE webinar “Dress Like a
August 22, 2013
The fastest way to create a polished and professional look is to pay attention to the details of your entire outfit. If you walk into a big meeting holding papers and searching around for a pen your entire look appears unorganized no matter what you’re wearing. Instead keep everything in a beautiful day bag that
July 31, 2013
I recently returned from a trip to Key West, FL with my family. Here’s a picture from one of our favorite beach spots. We had a blast but I also had a style altering moment (and it wasn’t from the people watching!). I passed a teenage girl on the street who had the same cell
July 30, 2013
Too often you find items hanging in your closet that seemed like a good idea but turned into a one hit wonder, or even worse a never worn wonder! Use these tips the next time you go shopping to ensure what you buy will be things you love to wear again and again. Calculate an
5 Tips for Making Better Presentations
July 22, 2013
I love helping clients figure out what to wear during a presentation. But, how do you figure out what to say? My friend Margot Carmichael Lester from the Word Factory weighs in on how to create a great presentation. 5 Tips for Making Better Presentations Written by Margot Charmichael Lester I’ve been giving presentations since
May 21, 2013
One thing that is hard to tolerate is the summer heat. However, it’s easier than you think to beat the heat and stay in style. There’s nothing worse than leaving the house thinking you look good and arriving to work a sweaty mess! Sweat happens. There’s just no way around it. But you don’t have
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
