I love when the sale alerts from Shop It to Me hit my inbox each day. You never know what kind of deals will be delivered straight to you. Today as I scrolled through my selections I was struck by this Nanette Lepore top. At first glance I was surprised to see a pluz-size model, but then I realized it was actually the top making this model look larger than she really is. Nanette Lepore is a beautiful designer and so is this top. However, I point it out as an illustration that your body is not the enemy; often it is your clothes that are doing you a disservice.
This top gives our model friend zero shape making her look top heavy and shapeless. You can see from the picture of her in the more structured dress that she has a beautiful shape that is completely different from what we see in the red top.
No matter what you typically spend on clothes, they are an investment. When you invest your money you expect a return, and you should expect nothing less from your clothes. Your clothes should work hard to make you feel happy and look your best. A good investment is clothing that fits like a glove, makes you feel great, and that you can wear over and over again.
The next time you try on something new ask yourself what it can do for you. If the answer isn’t “This makes me feel great and I look fabulous” put it back and move on.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
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