Deciding what to wear before speaking in front of a group can leave you wondering what to wear. I enlisted the help of Rochelle Togo-Figa, The Breakthrough Strategist, to weigh in on how to strategically use your image to help you get your point across.
Q. I always tell my clients that before you can sell anything, you have to use your image to sell yourself. In your expert opinion, what role does image play in closing a sale?
People buy based on the “Know-Like-Trust” factor. How you come across is a key ingredient to getting the business. Studies have shown that how you look and sound has a 93% impact on people. People want to work with “winners.” So when you’re meeting with the prospect, you want to walk like a winner and look like a winner.
Q. Whether in a sales meeting, or at a networking event or conference, what is the best way to dress so that people perceive you as an expert, but aren’t distracted by what you are wearing?
Wear bright solid colors that look well with your coloring. You want to stand out from the audience. If you’re speaking to a group, wearing a fabric with a busy design is distracting and takes the attention away from you.
Q. Are there any power colors you recommend wearing when you are speaking?
Deep teal blue for camera. I have brown hair and the best colors for me are deep teal blue, rich rust and purple.
Q. Do you have any examples of how your body language can help you succeed as a speaker? Or prevent you from coming across as an expert?
When I’m speaking to a group I connect eye-to-eye (for about 4 seconds) with several people in the audience. The advantages of doing this are you come across with confidence, the people you’re connecting with will pay attention, and as the speaker, you’re connecting with the audience. I remember listening to a speaker who was an author. I could barely hear what he was saying because he was talking so softly. He came across boring with low energy. I couldn’t wait to leave.
Q. Is there anything else you would like to add?
If you’re interested in becoming a powerful speaker, I have launched the “Speak Like a Pro and Make Money Doing It” 4-Week Home Study Program. You can learn more at http://tinyurl.com/speaklikeapro.
About Rochelle: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit http://www.salesbreakthroughs.com/ or connect with her on Facebook.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
