Deciding what to wear before speaking in front of a group can leave you wondering what to wear. I enlisted the help of Rochelle Togo-Figa, The Breakthrough Strategist, to weigh in on how to strategically use your image to help you get your point across.
Q. I always tell my clients that before you can sell anything, you have to use your image to sell yourself. In your expert opinion, what role does image play in closing a sale?
People buy based on the “Know-Like-Trust” factor.  How you come across is a key ingredient to getting the business.  Studies have shown that how you look and sound has a 93% impact on people.  People want to work with “winners.”  So when you’re meeting with the prospect, you want to walk like a winner and look like a winner.
Q. Whether in a sales meeting, or at a networking event or conference, what is the best way to dress so that people perceive you as an expert, but aren’t distracted by what you are wearing?

Wear bright solid colors that look well with your coloring.  You want to stand out from the audience.  If you’re speaking to a group, wearing a fabric with a busy design is distracting and takes the attention away from you.
Q.  Are there any power colors you recommend wearing when you are speaking?

Deep teal blue for camera.  I have brown hair and the best colors for me are deep teal    blue, rich rust and purple.
Q. Do you have any examples of how your body language can help you succeed as a speaker? Or prevent you from coming across as an expert?

When I’m speaking to a group I connect eye-to-eye (for about 4 seconds) with several people in the audience.  The advantages of doing this are you come across with confidence, the people you’re connecting with will pay attention, and as the speaker, you’re connecting with the audience.  I remember listening to a speaker who was an author.  I could barely hear what he was saying because he was talking so softly.  He came across boring with low energy.  I couldn’t wait to leave.
Q. Is there anything else you would like to add?
If you’re interested in becoming a powerful speaker, I have launched the “Speak Like a Pro and Make Money Doing It” 4-Week Home Study Program.  You can learn more at
About Rochelle: Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of the Sales Breakthrough System™, a proven step-by-step sales process that will help you close more sales, sign on more clients and make more money with ease and velocity. To sign up for her free sales articles and teleclasses on closing more sales, visit or connect with her on Facebook.

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

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