As many of you know I had my first child nine months ago—a little girl. Recently, when I’ve dressed her in clothing that doesn’t scream “I’m a girl” I’ve had a few people tell me what a cute little boy I have. Luckily my daughter doesn’t mind the misperception and it’s reminded me how powerful perception is.
Have you ever watched a great makeover on tv? They show the “after” picture and you just can’t believe that is the same woman. In a split second, or split screen, your perception of her has completely changed. She now looks younger, more fun and more professional.
Simply by changing what you wear you can make people perceive you in any way, both good and bad. It’s all in how you package yourself.
You’ve got to get dressed every day so you might as well create a package that makes you look and feel great! Check out this video and find out how to inspire your style from packaging found in your pantry.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
