When you speak, your appearance tells people you know what you are talking about. You may think that the words you use tell people that you know what you are talking about. No matter what you are doing whether you are speaking or simply walking into a room, the way you look is the best way to ensure people will listen to what you have to say.
Your appearance is actually the strongest marketing tool you have and is one that you have complete control over. If you advertise in a magazine and they print your phone number incorrectly, you can’t do a lot to fix it.
Let’s examine behavior at the grocery store to illustrate the power of image.
Have you ever picked out produce in the grocery store?
If you’re buying tomatoes, how many do you have to look at before choosing the one you think will make the perfect meal?
Or, do you ever buy cereal? Have you ever mindlessly put back a box that is dented in order to find one that looks perfect—or has a perfect image.
If image affects which piece of fruit you buy, imagine the effect it can have on your audience. The great thing is that you have complete control over the clothing you choose to wear when you stand up to speak. When you choose clothing that makes you feel confident, you give off an impression that gives your audience confidence in you.
For help choosing the right outfit next time you have to speak in front of a group, consult style expert Lee Heyward to make sure you present with impact.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
