What is a Personal Brand and What Can It Do For YOU?

Can you really create opportunity in your business simply by getting dressed? YES, let me share:
I recently went to volunteer for the Special Olympics here in Charleston as a timer for a kayaking race. We are all finishing up, and I’m walking back along with one of the other timers. She asked me what I do. So I told her how I help business owners DRESS their vision, truly creating the style that represents how they see themselves and their success. She said I needed to be connected to her daughter… an immediate referral and there might be some real opportunities there. You just never know what opportunities are going to show up for you.
So what is a personal brand? This is something that we hear a lot people talk about. It’s a new buzz word. You have to go out and get a personal brand. If you don’t have a personal brand, you, don’t have a business kinda verbiage. People are talking about ‘personal brand’ as it pertains to becoming famous. The important thing to understand about a personal brand is it’s not something that you just go out and get: “Today, I’m going to get a personal brand.” It’s something that you’re creating, everyday, whether you are meaning to or not.
Personal branding is all about how you position yourself to others. Often you’re doing this in lots of different ways, whether it’s with your website or business card, how you’re wearing your hair, or what you choose to wear. All of these things make up a personal brand. Ultimately, the result is how your image communicates to potential clients, or you can think of it as how your are received by a potential client.
So think about a goldfish. Everybody’s seen a goldfish, it’s orange with black stripes, a certain size, etc… now what if you see a ‘blue’ goldfish, which by the way are totally real. Now your interest is peaked. Why is this goldfish blue and not orange? What happened in the scope of evolution that this could happen? See what happens, when something shows it’s self out of the norm or even in contrast to it’s expectation, one can’t help but be intrigued.
This is how you want to think about creating your own personal brand. You are essentially creating an opportunity to stand out. The idea is not to kind of put yourself out in a way that you’re like, “Oh, I don’t want to be the blue fish. It’s scary to be the blue fish.” It’s about positioning yourself so that the blue fish is somebody that feels authentic and is somebody that you feel confident being.
When you develop this personal brand that you feel really confident around it will make a HUGE difference in how you present yourself to your clients, how you feel about yourself on a daily basis, and how energized you are to do the things needed to reach your goals.

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
you generate when you up level your image?

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

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