DanKennedyI had the pleasure of attending the Authority Marketing Summit last week with Dan Kennedy and Adam Witty. It was a great event showing authors how to market themselves to be the top authority in their industry. On the first night of the event there was a cocktail party directly after the closing session. Everyone was excited about the occasion but befuddled by what to wear.
To make life easier the next time you find yourself in this situation here are a few tips on how to go from conference attire to cocktail attire in just a few minutes.
1117image2Tip #1: Plan ahead and pick an outfit that you can easily make feel dressier by changing your accessories. I wore a DVF wrap dress similar to this one.
Tip #2: Wear different shoes to make your outfit feel more professional and then more fun. For example, with this dress I chose to wear a knee high boot during the day and changed into a sling back stiletto for the cocktail party.
Tip #3: Change up your hair. Pack your bag with a few essentials like a comb, hair accessory, and bobby pins. You can pull your hair back into an easy up do for an evening look.
1117image1Tip #4: Bring fun jewelry to change into before the cocktail event. I wore a large chunky necklace during the day. It filled the space of the v-neckline keeping it more professional. For the cocktail portion of the evening I removed the necklace for a more open neckline and added large blingy earrings.
Tip #5: Refresh your make up. Pack a few make up essentials in your bag to add a little night time glamour to your look. Eye liner, lipstick, and blush can help take your look from day to night.

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