A couple of Sundays ago our church had a missionary pastor in town. As he stood up to lead the sermon he was crying. He then said something that really stuck with me. He said, “They’re is such power in what is ordinary.” Our large congregation, the sound of the hand bells, the amazing music from the choir, it was all part of an ordinary Sunday to us. But for him, it moved him to tears.
It got me thinking about how easy it is to take the ordinary for granted. It’s often the ordinary that can create some of the biggest opportunities—like a chance encounter at the grocery store, a kind smile every day to everyone you see, or simply someone pointing out how cool the ordinary truly is.
When it comes to your image, it’s often the out of the ordinary moments that drive you to make a change or push you to become your best self. But it’s the days that might feel just like all the others that can sometimes make the most impact. So instead of putting on whatever is clean and comfortable to go about your ordinary day, I’d like to inspire you to create an image that makes each day feel extraordinary. I bet some pretty amazing things will happen!
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
