Interestingly, a first impression can be positive, without being exactly right for you.
different-shoes2Many people make a good first impression. They easily convert sales and, if they’re good at what they do, the opportunities around them start to expand. It’s that very expansion, however, that can be tricky. Your image must keep pace and be in alignment with your ongoing goals.
I recently asked a longtime client how he felt before we began working together. He said that at that time, he was confident in his ability to deliver what he offered to people—but knew he was in a significant growth phase that would lead to new arenas of opportunity. When he looked at himself and his image relative to the opportunities he was winning, it didn’t match up.
You can make a great first impression but if it isn’t congruent with what you’re trying to do, or sell, potential clients can sniff out that there’s something not totally adding up, even if they don’t know quite what it is.
Here’s a good example. I have a client in the legal industry who entered his career wearing Brooks Brothers suits. He became very successful, growing his business into a multimillion dollar company. His mission is to completely shake up the legal industry so that more lawyers can be happy in their personal lives while still growing a successful law firm. He felt confident and happy. His image had worked well for him up until a certain point. But by the time he came to me, he felt as if something was missing.
Brooks Brothers makes great clothes. But they are designed for someone who wants to feel more conservative and safe—the opposite of his personality. That was the part that didn’t match up. His vision is to help people do things very differently than what they have been programmed to do. He does this by teaching out-of-the-box concepts, and by being sort of an out-of-the-box individual. His Brooks Brothers image was far from out of the box. It was very in the box.
So we changed the way he was dressing. Since he is on a mission to shake up the legal industry, we shook up his wardrobe. We swapped boring plaid blazers for ones that were fun and full of personality. I found jeans for him that were comfortable, but also looked good on stage. And we found specific shoe designers that not only matched his out-of-the-box image, but became conversation starters with others who coveted the same brand.
You can make a good first impression all day long. But the real question is whether or not it drives the results you’re after. If the way you present yourself attracts a client base that will pay $5000 when you charge $50,000, you’ve got a mismatch that’s costing you money.
Each day you have a choice. You can put on garments that simply clothe you. Or you can be strategic about the way you dress and ensure your image will increase your bottom line. The goal for you is to easily present yourself in a way that helps you reach your goals, whether that’s a financial goal, lifestyle goal, or a connection goal.

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

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