Last night I had a surreal moment when I walked into Barnes & Noble and there in the business section sat my book, Strategically Suited. It hits bookstores nationwide this month! My daughter (she’s 6) asked me how I knew how to write a book. I thought about it and told her I didn’t know how but I said yes to figuring it out.
The truth is, I never planned to write a book. I didn’t put it on a vision board. Or set a goal to be in bookstores across the country. Yet here I am with my second book on the shelf at Barnes & Noble. Pinch me, please!
Her question made me realize that my book is the result of a bunch of yeses. Navigating entrepreneurship is challenging. You must learn to say no. And you try to say yes to the right things. But really it’s just a journey.
This month my yes journey has brought me to the release of the printed version of Strategically Suited. This particular milestone came from saying yes—even when I was afraid to do so.
The Birth of Strategically Suited
In 2011 I said yes to a meeting with a cool woman named Lily Herndon-Weaks—simply to learn more about her and her publishing business. I asked her to edit copy for a program I was putting together. When I left that meeting I called my Dad in shock and said, “I’m going to have a book!” I said yes to have her help me turn all my notes and teleclasses into what became Simply Effortless Style. Without her I don’t know if it would have occurred to me to write either of my books. I am forever grateful to you Lily!
In 2015 I said yes to working with my mentor, Ron Wilder. He wrote a book that year, which inspired me to write another book that was more relevant to the work I do helping entrepreneurs use their image to drive revenue in their business.
In March of 2016 I got on the phone with Angela Lauria of Difference Press and said yes to writing and publishing my second book with her. I didn’t need to know how to write a book. She showed me how easy it can be. I just had to say yes.
In January of 2017 I said yes again to being published by Morgan James who would release my book in bookstores nationwide.
For every one of these yeses there was a time (more like days!) when I agonized over whether or not I could say yes. I wasn’t ready. I didn’t know how I was going to make it all work. But last night, holding my book at Barnes & Noble, answering a simple question for a child I realized the power of YES!
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
