Neil Patel spent $162,301 on clothing. Yup, you read that right. From that investment he made $692,500. Not bad huh.

Neil Patel of is a genius at growing your website traffic and a master at making money. He’s helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. He conducted a year-long experiment to determine whether or not the way you dress impacts your revenue, and he specifically looked at the return on investment.

He tracked everything he did. He changed nothing about his pitch, what he was selling, or the type of business he was after. The only change he made was what he wore. That one change resulted in an increase of sales to the tune of $692,500.

He says that when he dresses nicer, he gets larger business deals. What he wears does create conversations with random people on the street, but his true ROI came from the results he got from dressing nicer in business meetings. As someone who dressed extremely well, he was perceived as someone who was extremely successful—making more people want to be associated with him.

In one year, he spent $162,301 on clothing—and it resulted in a return in investment of $692,500. That’s over a 400% return. Not bad, right!? His image gave him an edge. A $692,500 edge, to be exact.

Neil conducted an experiment, but you don’t have to. I tell you Neil’s story not to encourage you to invest what might feel like an exorbitant amount of money on your wardrobe, but to offer the perspective that when you invest in yourself strategically to create an edge in your business, you will get results.

You can read the post Neil wrote about his experience on his blog.

As Seen In

Unleash Your BrandPower

Contact Us

The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
you generate when you up level your image?

Find out... with our Image Edge Calculator.

I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

Let's Chat