If you ever happen to catch Kelly Ripa tell this story on tv it’s quite funny. But it demonstrates your clothing doesn’t just shape the results you get in business—but also influences all areas of your life. Including how long you wait in the emergency room.
Talk show host Kelly Ripa tells a great story about a time when she passed out while naked, so her husband had to get her dressed before taking her to the hospital.
She arrives at the hospital and has come to and is feeling better, but she’s immediately rushed in to be seen by the doctor. She says to the doctor that there are many other people in the waiting room in more pain who should be seen first. He tells her the head nurse gives every patient entering the ER a visual evaluation, and the nurse determined that because of what Kelly was wearing, she must have been unconscious at some point. Therefore, she got priority in the ER.
Her husband had dressed her in a ballet leotard. He said it was just the first thing he saw. He recalled thinking it would be easy to put on—which is hysterical, because if you’ve ever had experience with a leotard, you know it’s not the easiest thing to get on, especially trying to put it on someone else who is unconscious (I can just picture it now!).
So she was wearing a ballet leotard, her husband’s soccer pants (the old-school kind that you just snap off), and, the piece de resistance, a pair of red high heels. That outfit alone got her seen ASAP in the ER.
Her story is funny, but it goes to show you how your image really does affect every result you’re getting, from how many new clients you get each week to how long you’ll wait at the ER.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
