On Zoom what people really want from you, isn’t perfection; it’s consistency. This holds true before, during, and after a pandemic.

Your team wants to consistently see you as the leader they know and desperately need. Your clients want to see that you can deliver what they trust you do for them, even in the middle of a pandemic. And others in your industry are watching to see how you’ll maintain the positioning you’re branding already has.

Let me preface the remainder of this by saying I realize in many of our houses consistency doesn’t exist right now. In my house sometimes none of my pre-staged, brand-aligned Zoom areas are available due to the number of people working and doing school from the house. Some days you just have to make it work.

However, I share the perspective that for someone who is a leader, consistency is a very powerful tool right now that on most days we can all use.

What does consistency actually look like on Zoom?

  1. Show up as your best self. Consistently remind yourself and others that you are someone to watch as you day-by-day figure out “the next right thing.” Get dressed, top AND bottom. Does that mean you wear a suit? A dress? A t-shirt? Depends on you and your business. Do your hair. Put on make up. Create a consistent image with what the people you normally interface with expect and admire you for. Creating a good outfit has never had so much power. Don’t leave that power just hanging in the closet. Put it on and use it to make an impact, feel more like you, and truly be the awesome leader you are.
  1. Pay attention to the details. You consistently maintain a certain cleanliness and brand aesthetic in your physical office, so find a background in your home that can mimic that as best you can. Move the furniture. Stage the walls. Clear the shelves. Ensure that your environment presents itself consistently with the image you actually want. Your bed, piles of clothes, and stacks of random books undermine whatever you’re saying, no matter how much you tell yourself, “It’s okay, we’re all at home.” If you’re using a Zoom background just check in with why. If you’re hiding something, fix what you’re hiding. If you think they are fun and are consistent with your brand then rock on!
  1. Properly position yourself. Literally. Position your camera so your Zoommates aren’t staring up your nose or at your ceiling fan. If you’re using a laptop find a box to put under your computer to change your camera angle. A good rule of thumb is to have the camera level with your eyes or even a touch higher. Get on Zoom and play with it. This will help you create a standard of where your camera should sit. If you have to Zoom in multiple locations throughout your house test them ahead of time for the camera angle and light source.
  1. Have a discussion on Zoom with your team about the image you want the business to put forth while everyone is at home in their virtual office. Lead them through this by reminding your team of your core values. If one of your values is, “We care,” then hopping on Zoom with a client in a wrinkled casual shirt or a messy background sends a contradicting message. Remember this is not about looking perfect; it’s about running the thread of consistency through your new virtual image to ensure you are as strategic as possible with this new client interface. The key to this piece is having a conversation. Don’t send an email. Get on Zoom and practice what you preach as you remind your team what you guys are truly doing together to service your clientele.
  1. Do YOU. This is not a game of pretend perfection. This is your opportunity to be strategic about how you want to feel and how you want others to perceive you and your business. Your 10 am Zoom meeting is simply a part of the positioning you are creating for where you want your brand to be today, tomorrow, and 6 months from now.

Now the question is, how do you feel about your business image on Zoom? Do you know how your team is showing up with a client? Are you leading by putting your best self out there, or at least trying to look like your best self? If you want help looking good on Zoom, message me. We’ll find some fun ways to ensure the brand message you’ve worked to build in your physical office shows up behind the screen.

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

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