I was recently featured on the Sales POP Online Sales Magazine and Pipeliner CRM with John Golden.⁠ The interview was an incredible opportunity to share some of the things I do with my clients.

In the episode, we discussed the importance of authenticity in branding, aligning your brand message, ensuring consistency across all touch points, and using storytelling to connect with customers.⁠

Here are some highlights from our discussion:

  1. A prosperous image is more than just a polished exterior; it’s about aligning a business’s marketing efforts with its authentic core.
  2. To create brand loyalty, your image in both the initial sale and the ongoing customer experience must be aligned and authentic. 
  3. When businesses present a cohesive and genuine image, they can eliminate customer hesitations and propel growth. 
  4. If a business’s actions feel like a “should,” they are likely operating out of inauthenticity. Authenticity comes from actions and messages that genuinely reflect the business’s core values and vision. 
  5. As businesses grow, their marketing materials can become misaligned with their current direction. This misalignment can lead to a muddled brand image, confusing customers and diluting the brand’s impact. 
  6.  Creating a seamless brand experience involves ensuring that every touchpoint aligns with the brand’s identity creates belonging among customers.
  7. Storytelling is a powerful tool in branding. By sharing authentic stories, businesses can create emotional connections with their customers. 
  8. Empower your employees to understand and articulate your brand’s story.
  9. Branding is not a one-time effort but an ongoing process.
  10. The way leaders present themselves sets the tone for the entire organization. 

Listen to this episode HERE or in your favorite podcast app.⁠

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The Key to Your Powerful Brand Image

More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?

Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.

When you unlock your brand power, you get to pick and choose how people perceive you and your brand.

Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.

How much additional revenue can
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I feel like a whole new person. I’ve been unchained from the old self. I’ve been freed to laugh and dream and smile. And I’ve become more accessible to my clients, which is the whole point.

Donna Terrell, Criminal Defense Attorney

It is hard to explain why Lee is so brilliant at what she does because it is almost like magic. She pierces through your personality and reflects who you are in what you wear. She does not just pick out great clothes – she picks an outwardly appearance that creates a comfort zone while also allowing the world to see the real you.

Nate Casey, Entrepreneur

Working with Lee has dramatically increased my revenue, not because of what I’m wearing but because of how I show up when I am dressed like my future self.

Angela Lauria, The Difference Press

When I reflect on who I was before working with Lee, I see that everything about me was a muted version of who I am today. And thanks to Lee’s incredible gift, I’m me. I now show up every single day: as the thought-leader Lee helped me dress to become (and be).

Hillary Walsh, Esq., New Frontier Immigration Law

Thank YOU! It was such a fantastic mini-class you took us through. You got everyone really into it! I can hardly believe that I actually had to cut them all off. You are a force! We are very lucky to have had the benefit of your help and we’re all better for it.

Megan Graves, Client Happiness & Team Happiness Coordinator, Upleveling Your Business

You are amazing!!!!!! I’ve been thinking about our conversation all day and this is just brilliant – you are a strategist and creative genius. Your vision completely resonates with me. I am so grateful for you, Lee.

Kelly McGrath, Esq., Kelly McGrath Law

Lee had a surprising way about her that uncovered my deeper self, my reason for being, and encoded it onto my wardrobe like a symbol—a moment-by-moment reminder of who I am, and what I’m here to do. Her brilliance crept up on me; I didn’t realize it was her behind the changes in my life until months afterwards. Now, I am able to approach everything I do from a place of power.

Jonathan Sparks, Esq. Sparks Law

Lee brings to life a vision bigger than I imagined. I’ve had the pleasure of working with her on my personal brand, photo shoot strategy, and the brand experience of events for my non-profit. Through each piece she’s helped me grow as a leader and an organization. I love having her on my team.

Alyx Porter Umphrey MD, ElevateMed

Don't Leave to Chance the Image You Have the Power to Control.

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