One of the most common mistakes people make with their work wardrobe is dressing in a way that is too casual. Yes, it is comfortable but it can also portray you as someone who doesn’t take their work seriously. For example, if you visit your financial planner on a day where she is wearing clothing more appropriate for the beach, you will wonder if she will make appropriate decisions with your money and most likely take your money elsewhere.
Take a look at this picture. This mannequin is wearing a t-shirt and skirt paired with my version of a fancy flip flop. She looks great but is dressed in a very casual way.
Based on her outfit, what does she do?
A sales clerk? A Mom running errands? Someone on their day off?
Now look at this picture. This mannequin is wearing the same outfit paired with a jacket and more professional shoe.
Based on her outfit, what does she do?
Interior Design? Architect? Marketing expert? Web Designer?
Putting on a jacket and heel took a total of 3 seconds. What a difference it makes. Her new look is still casual but much more professional, giving her and her business credibility and interest.
What are you wearing to work?
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
