This is the season for shopping! Follow these shopping rules for a more successful shopping experience.
1. A deal isn’t always a deal.
You only wear 20% of the clothing you own. For a second go back and think about the 80% of your clothing that you don’t wear. How much of that did you buy because it seemed like a great deal? Deals can often get you into trouble. Based on price alone you often end up buying items you don’t really need. You’re seduced by the price tag, not the way they can serve you and your style. Be disciplined about what you need. If you know that you desperately need shoes that are appropriate for work and only have a certain budget, a designer dress no matter how great of a deal, isn’t going to help you figure out what shoes to wear on Monday morning.
2. You should be able to think of more than one way to wear something before purchasing.
The second rule of shopping is that you shouldn’t buy something unless it can be worn multiple times or in multiple ways. When you are shopping for new items think about how they can mix in with the clothing you already own. If you’re considering buying a great jacket, think about whether or not it will be versatile enough to wear to work and also casually on the weekend with a pair of jeans. Or is it a jacket that you don’t have anything to wear with. There are lots of pieces that make up that 80% of your clothing that you don’t wear that were bought because you figured you would find something to wear with them later, but never did. Be disciplined about what you need and how it can work for you.
3. Your body is not the enemy.
The third shopping rule is to remember that your body is not the enemy. That may sound funny, but what’s not funny is that for many of you shopping is really frustrating. We end up taking out our frustration of not finding something on ourselves. It is not your fault when something doesn’t fit you quite right. The challenge is that we are all totally different sizes and proportions. Some brands and cuts simply might not work for your body shape, but others will.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
