To be truly happy with your style you need to know who it is you want to be when you get dressed in the morning. The goal is not to create a costume each morning, but to create an outfit that leaves you feeling both confident and happy.
Before you can truly have great style you have to know what you want. This isn’t necessarily a particular look, but how you would like your clothing to make you feel. I offer the following questions to help you reflect on what you want from your style versus what your style is actually giving you.
Nobody’s looking so answer these honestly and see what you discover.
A. Stand out
B. Blend in
C. Seem in control
D. Seem natural and easy going
E. Be the life of the party
I feel happiest about my ________________________________________________.
Possibilities are endless but they might include: cutting-edge, sophisticated, competent, artistic, elegant, dependable, fun-loving, organized, relational, approachable, warm, astute, creative, intelligent, original, precise, conceptual, technical, expressive, successful, logical, knowledgeable.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
