How to Make a Good Wardrobe Investment
February 10, 2009
When buying a new wardrobe piece, determine its versatility by calculating its cost per wear. Cost per wear is the original cost of an item divided by the number of times or ways it can be worn. Let’s say you find the perfect trench coat for $300. It is classic in design and neutral
Is Effortless Style Too Good to be True?
February 9, 2009
Often, if something sounds too good to be true, it probably is. Effortless style however, sounds good, is good, and can be true. Creating an effortless style takes some work and discipline, but the reward is a style that makes you feel confident, happy, and proud of who you are every day. There are
How Image Affects the Fruit You Buy
February 5, 2009
Do you think your image doesn’t matter? Close your eyes and picture yourself in the produce isle of the grocery store, choosing apples. Without any real thought you pick up one apple after the other until you find the perfect one. Some of those apples may be bruised or old, but some of the ones
Enter to Win a Style Consultation
February 2, 2009
Add some excitement to your Valentines Day with the gift you really want: EFFORTLESS STYLE. Enter to win a Virtual Style Consultation ($100.00 Value) Enter to win your Virtual Style Consultation. During a 60-minute Virtual Style Consultation over the phone, we’ll discuss your style goals, answer your questions, and uncover the best way for you
5 Reasons Style Matters at the Gym
January 27, 2009
1. There are mirrors everywhere. If you hate what you have on you will be less likely to keep a good spirit and finish your workout. 2. A lot of stylish active wear has wicking technology to keep you cool and dry. 3. There are other people there! 4. Choosing workout clothes that don’t make
You Can Afford a Personal Trainer
January 19, 2009
Until I met Mel, with Virtual Fitness Coach, I would not have believed that I a)needed a personal trainer or b) could afford one. I started working with Mel about a year ago and discovered why I never got the results I wanted even though I was regularly going to the gym. He creates workouts
January 19, 2009
Jessica, an activewear expert, and owner of Looking Glass Outfitters, weighs in on some Dos and Don’ts of what to wear while working out. Activewear should be comfortable and allow you to move freely, but there is no reason it can't be attractive and stylish. Today's activewear allows you to pop in the store or
January 14, 2009
· Sleeve Length Long sleeves on a shirt should stop just below your wrist bone. If you are wearing a jacket or blazer the sleeve should stop right in the middle of the meaty part of your thumb. · Sloppy Shoulders Shoulder seams on a garment should be AT your shoulder. A common fit problem
January 12, 2009
Do you envy the woman who always looks stylish and put together no matter what? You know the woman, the one who looks like she spent hours getting ready with a stylist and tailor at the ready. You will be surprised to find out that many of your style icons (I’m talking real world style
January 7, 2009
Every day the media paints a bleak picture of the economy. Not everything is bleak. Now is the time to get out there and shop! Many retailers are offering huge discounts to encourage people to shop with them. These sales are an opportunity for you to save money or treat yourself to something you ordinarily
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
