You may know Barbara Corcoran from ABC’s SHARK TANK but her path to success in real estate is fascinating. She started her business, the Corcoran Group, with a $1000 loan. She later sold the business for $66 million (66 is her lucky number).
She’s amazing in real estate but if you learn more about her you discover she’s actually a marketing genius. On NPR’s podcast, How I Built This with Guy Raz she talks about what she does with her very first commission check—she bought a new coat!
Here’s what she said on the podcast with Guy Raz,
“I did the smartest thing in the world. I cashed that commission check and I ran right over to Bergdorf Goodman and I blew it on a new coat. It was the smartest thing I could have done because I dressed like a poor kid from Edgewater. I just looked not the part. But I bought the fanciest damn coat. It was brown and white herringbone with real pearl buttons and real fur. I wore that coat for the next three years. It was the smartest thing I could have done with the money because in it I felt so powerful.”
If you’re interested in the entire podcast I mentioned above you can find it here.