Before you get dressed for work, take the time to make sure you have put the same attention and detail into yourself as you do your work.
1. Dowdy or outdated clothing: If your clothing looks old or outdated, people will automatically assume your way of doing business is also outdated and should be passed by.
2. Clothing that is too revealing: It is hard to appear professional in clothing that is too revealing. Even if you attend an evening work event, a plunging neckline (this goes for both men and women) may not be appropriate.
3. Too casual or comfortable clothing: Dressing too casually often translates as lazy. You may be the hardest working individual in the room, but your clothing is saying the opposite.
4. Forgetting that details matter: The details of your clothing paint a picture about the character of both you and your business. Wrinkled pants and scuffed shoes will not give a potential client the confidence you can handle the details of their complex business.
5. Wearing clothing with slogans, logos, or prominent brand names other than your own: After all, who are you working for?
6. Clothing that doesn’t make sense for your audience: Think about who you will be working with before getting dressed. Will your audience respond better to your branded polo shirt or a very classic and professional button down?
7. Clothes that do not fit or flatter: Clothing that is too tight can look trashy and cheap. Clothing that is too big looks sloppy and unprofessional. Discover how to dress your body type and wear clothing that fits.
8. Ultra trendy clothing: Clothing that is ultra trendy can look like a costume. Stick to classic pieces that are infused with elements of your own personal style.
9. Clothing that doesn’t make sense for the industry you are in: Your clothing should make you look as if you are a credible member of your industry. Your clothes tell potential clients that you belong and are successful at what you do.
10. Clothing you don’t feel confident in: The right clothes will make you feel invincible, allowing you to sell your product or services with confidence.
Don’t let your clothing hold you back at work. Make sure your image helps you create your professional success. For help learning what your clothing says about you contact Charleston Style Concierge at 833.323.2466.
More often than not, each piece of your brand image was created when you needed it, but not altogether in a strategic fashion. Your image may look fine, but does fine help you grow?
Eventually as you scale, your image foundation cracks, and the way your business presents itself no longer helps propel growth – costing you time and money to fix.
When you unlock your brand power, you get to pick and choose how people perceive you and your brand.
Our Image Mastery System™ takes the 5 key brand components that you already have and ties them together in a way that amplifies your results and achieves your vision.
